Founder & Creative Director
Angelique Bohbot is at the origin of the creation of ICREALAB. Energetic, she manages the teams, coaches them, motivates them. A pedagogue, she operates on a fluid transmission of work and knowledge. Very attentive, she is interested in the people around her. Her sense of relationship allows her to create bonds on which confidence rests. The human side is paramount. She is grateful for the work of others, and easily identifies someone's skills. Thus, She adapts with ease his projects.
She was the creative director on events, campaign for Ed hardy, kaporal and and many other brands. She manages the agency's appointments, project development, and client management. She acts as artistic director, but also on the brand strategy that is at the heart of the company.
Passionate since her young age on fashion, she gives birth to her ideas in the form of projects. Starting from words only, she visualizes images that he concretizes in concept. The desire to bring a vision to brands and to share it is part of their daily lives. Atypical and endearing character, Angelique has a very precise perception of life. Open-minded, she sees things from different angles and thus spreads his philosophy.
Partner & Producer
Ashley has years of well-rounded experience in the fashion industry and in event planning. She has valuable experience in luxury and contemporary fashion, with the ability to translate global trends into ready-to-wear and couture collections. She has masterfully worked behind the scenes casting global talent in advertising campaigns for clients. She oversees the many teams of innovative designers and developers with her fresh approach to creative thinking as she explores new avenues to deliver successful brand strategy solutions, communications platforms and dynamic user experiences that leverage forefront technologies. She is known for being able to bring any idea to life and has clear direct organization skills. Ashley has a burning passion for every job she touches.
Giulia Lupetti is an Italian born actress, model, awards winner director and digital marketing /creator living in Los Angeles. She has been working in the entertainment business for more than a decade.
She recently played a character in the next "Top gun: Maverick" ;
During her career she had been published in more than 150 magazines, Giulia reached a top level as an actress in her country and internationally as a model; She worked in more than 50 movies, her latest two are available on “Amazon” and “Netflix”; she played a character in “Mission Possible” next to John Savage and James Duval; she became famous for her role in “Zoolander 2”, next to Owen Wilson and Ben Stiller;
Giulia is not only a face in the business but she took her bachelor in “Science of Communication and Marketing” at the prestigious “La Sapienza” University in Rome; she had been worked in the marketing and product placement market for more than 15 years; Collaborating, creating and being the head of the digital marketing for more than 100 brands, placing them in movies, music video, events and much more;
One of the latest brand she had been working with, “Luvanti”, proudly reached a top level, with placements in magazines like “U.S. WEEKLY”, “WOMEN FIRST”; Last but not least, she create personalized launching for the brand and hosted it, reaching more than 4 Million views;
She worked for many fashion brand and assure them placement on the major red carpet, such as GRAMMYS, CANNES FILM FESTIVAL, ACADEMY AWARDS and many others.
Not only, she took care of placements on magazine such as: HARPER BAZAR, VANITY FAIR, VOGUE, GQ, but She worked for Vanity Fair Italy, for their upcoming cover (March 2021), with the celebrity MAYE MUSK, Giulia took care of all the brands involved in the shooting and styled them;
She helped to produce events such as :
- Hollywood Beauty Awards;
- Global Charity Initiative;
- Beverly Hills Women’s Club Annual event;
- Cannes Film Festival;
- MiLITELLO INDEPENDENT FILM FESTIVAL;
- Daytime Hollywood Beauty Awards;
- Andrea Bocelli’s foundation charity annual event;